Iberia | Reporting
Iberia Club
Reporting
Data Views Live · SFMC
Panel
Avios Programme
JOURNEYSTRIGGERSONESHOTSHITO
HITO - ->
0Entries
4.157.740Enviados
47.2%Open Rate
2.1%Click Rate
4.5%CTOR
1.964.383Opens unicos
88.638Clicks unicos
5.823Bajas
0.14%Unsub Rate
52.755Bounces
1.27%Bounce Rate
Detalle
Comparativa
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EmailEnviadosOpens unicosOpen RateClicks unicosClick RateCTORBajasBounces
IBC_HITO_BA-INTERNACIONAL▼2214153069.1%1315.9%8.6%97
30/07/202533100.0%133.3%33.3%00
31/07/20252211152769.1%1305.9%8.5%97
IBC_HITO_BA-NACIONAL▼66100.0%116.7%16.7%00
30/07/202566100.0%116.7%16.7%00
IBC_HITO_BA-NACIONAL_1▼7383504368.3%3895.3%7.7%130
31/07/20257383504368.3%3895.3%7.7%130
IBC_HITO_BA-NACIONAL_2▼14857.1%17.1%12.5%00
30/07/202533100.0%133.3%33.3%00
31/07/202511545.5%00.0%0.0%00
IBC_HITO_PARTNERS_1▼51763325512349.3%117502.3%4.6%40910339
30/07/202533100.0%266.7%66.7%00
31/07/202551762925511949.3%117472.3%4.6%40910339
29/09/202511100.0%1100.0%100.0%00
IBC_HITO_PARTNERS_2▼1288004576635.5%8950.7%2.0%1506410
30/07/202566100.0%466.7%66.7%00
31/07/20251287934575935.5%8900.7%1.9%1506410
29/09/202511100.0%1100.0%100.0%00
IBP_Loyalty_CR_UNAPs_Com_P_E_HITO_BA-INTERNACIONAL_ES_ES▼12207777763.7%4894.0%6.3%3037
30/09/2025183799654.2%613.3%6.1%33
27/10/2025131589568.1%513.9%5.7%710
20/11/20251742121269.6%744.2%6.1%68
26/02/2026121181867.5%524.3%6.4%44
26/03/20261720108763.2%734.2%6.7%23
30/04/20261633101161.9%643.9%6.3%43
28/05/20261791112762.9%703.9%6.2%24
29/06/202695863165.9%444.6%7.0%22
IBP_Loyalty_CR_UNAPs_Com_P_E_HITO_BA-NACIONAL_ES_ES▼4679241451.6%1894.0%7.8%49
30/09/20254679241451.6%1894.0%7.8%49
IBP_Loyalty_CR_UNAPs_Com_P_E_HITO_PARTNERS-1_ES_ES▼2991211141480447.3%650942.2%4.6%464629772
30/09/202541643614986136.0%68471.6%4.6%1533074
27/10/20251516427536249.7%46673.1%6.2%1602712
20/11/202539174719876550.7%84882.2%4.3%4373808
26/02/202647702323952050.2%126262.6%5.3%12394737
26/03/202643842220520746.8%103442.4%5.0%9564106
30/04/202634138118278153.5%75032.2%4.1%8443301
28/05/202635157916932448.2%59581.7%3.5%2613864
01/07/202642298119398445.9%86612.0%4.5%5964170
IBP_Loyalty_CR_UNAPs_Com_P_E_HITO_PARTNERS-2_ES_ES▼46318921348646.1%86031.9%4.0%5516048
30/09/2025449991626836.2%7581.7%4.7%14355
27/10/2025379561896350.0%12813.4%6.8%41694
20/11/2025508422590651.0%11852.3%4.6%58518
26/02/2026129788468.2%1027.9%11.5%23
26/03/2026740973297844.5%13811.9%4.2%159937
30/04/2026732883648149.8%12551.7%3.4%119947
28/05/20261165195287945.4%16731.4%3.2%991754
29/06/2026641912912745.4%9681.5%3.3%59840
IBP_Loyalty_CR_UNAPs_Com_P_E_HITO_BA-NACIONAL1_ES_ES▼269991630360.4%9863.7%6.0%2190
26/02/20266220386362.1%3115.0%8.1%817
26/03/20266741398359.1%2543.8%6.4%323
30/04/20265331334262.7%1963.7%5.9%416
28/05/20265501319258.0%1262.3%3.9%623
29/06/20263206192360.0%993.1%5.1%011
IBP_Loyalty_CR_UNAPs_Com_P_E_HITO_BA-NACIONAL_2_ES_ES▼3405212362.3%1103.2%5.2%213
20/11/202598665166.0%424.3%6.5%06
30/04/202679649962.7%232.9%4.6%01
28/05/2026162397360.0%452.8%4.6%26
Evolucion temporal
CTR por fecha
CTOR por fecha
Todos los años▼
2025 — Resumen por Journey
JourneySendsORCTRCTORUnsubsUnsub RateBouncesBounce Rate
HITO1.760.23145.4%2.1%4.6%1.4520.1%27.9831.6%
2026 — Resumen por Journey
JourneySendsORCTRCTORUnsubsUnsub RateBouncesBounce Rate
HITO2.397.50948.6%2.2%4.4%4.3710.2%24.7721.0%
Comparativa por Journey — 2025 vs 2026
HITO
ENVIADOS
1.760.231 2025
2.397.509 2026
+36.2%
OPEN RATE
45.4% 2025
48.6% 2026
+7.0%
CLICK RATE
2.1% 2025
2.2% 2026
+4.8%
CTOR
4.6% 2025
4.4% 2026
-4.3%
UNSUB RATE
0.1% 2025
0.2% 2026
+100.0%