Iberia | Reporting
Iberia Club
Reporting
Data Views Live · SFMC
Panel
Avios Programme
JOURNEYSTRIGGERSONESHOTSHITO
HITO - ->
4.665.938Entries
4.665.938Enviados
47.2%Open Rate
2.1%Click Rate
4.5%CTOR
2.204.544Opens unicos
99.821Clicks unicos
6.202Bajas
0.13%Unsub Rate
60.680Bounces
1.30%Bounce Rate
Detalle
Comparativa
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MesEmailEnviadosOpens unicosOpen RateClicks unicosClick RateCTORBajasBounces
-IBC_HITO_BA-INTERNACIONAL2214153069.1%1315.9%8.6%97
-IBC_HITO_BA-NACIONAL66100.0%116.7%16.7%00
-IBC_HITO_BA-NACIONAL_17383504368.3%3895.3%7.7%130
-IBC_HITO_BA-NACIONAL_214857.1%17.1%12.5%00
-IBC_HITO_PARTNERS_151763325512349.3%117502.3%4.6%40910339
-IBC_HITO_PARTNERS_21288004576635.5%8950.7%2.0%1506410
-IBP_Loyalty_CR_UNAPs_Com_P_E_HITO_BA-INTERNACIONAL_ES_ES13377850163.5%5464.1%6.4%3138
-IBP_Loyalty_CR_UNAPs_Com_P_E_HITO_BA-NACIONAL_ES_ES4679241451.6%1894.0%7.8%49
-IBP_Loyalty_CR_UNAPs_Com_P_E_HITO_PARTNERS-1_ES_ES3423760161974947.3%747032.2%4.6%498036229
-IBP_Loyalty_CR_UNAPs_Com_P_E_HITO_PARTNERS-2_ES_ES53176724442246.0%98951.9%4.0%5927498
-IBP_Loyalty_CR_UNAPs_Com_P_E_HITO_BA-NACIONAL1_ES_ES329001985960.4%12113.7%6.1%24107
-IBP_Loyalty_CR_UNAPs_Com_P_E_HITO_BA-NACIONAL_2_ES_ES3405212362.3%1103.2%5.2%213
Evolucion temporal
CTR por fecha
CTOR por fecha
Todos los años▼
2025 — Resumen por Journey
JourneySendsORCTRCTORUnsubsUnsub RateBouncesBounce Rate
HITO1.760.23145.4%2.1%4.6%1.4520.1%27.9831.6%
2026 — Resumen por Journey
JourneySendsORCTRCTORUnsubsUnsub RateBouncesBounce Rate
HITO2.905.70748.4%2.2%4.5%4.7500.2%32.6971.1%
Comparativa por Journey — 2025 vs 2026
HITO
ENTRIES
1.760.231 2025
2.905.707 2026
+65.1%
OPEN RATE
45.4% 2025
48.4% 2026
+6.6%
CLICK RATE
2.1% 2025
2.2% 2026
+4.8%
CTOR
4.6% 2025
4.5% 2026
-2.2%
UNSUB RATE
0.1% 2025
0.2% 2026
+100.0%